branding

Brand Identity Design

Logo and brand identity designs by Marlik Group

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Advertising

Creative ad campaigns designed by Marlik Group

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Corporate Communications

Full range of corpoeate communication collaterals created by Marlik Group

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Event Marketing

A wide range of display solutions for event marketing. Designed by Marlik Group

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Event Marketing

Portable and permanent displays for event marketing, point-of-sale and showroom applications designed by Marlik Group

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Corporate Identity

A wide range of sales support collaterals designed and created by Marlik Group

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Traditional Marketing Is Still Needed

Although the momentum has swung in the past decade to the internet and social media, traditional ways of marketing are going to remain important. Print and television advertising, product placement, point of purchase advertising, email marketing and even marketing contests will never go out of style. They will continue to reach large swathes of consumers. Companies will continue to sponsor sports and cultural events. If anything, these will grow in importance as brand loyalty becomes the key to success. Goodyear is not about to deflate its blimp!

Marketing is an inexact science and, as with the new media, cost overruns and errors of process can occur just as easily with the old tried-and-true methods of marketing. The good news is that reducing overhead costs doesn’t automatically have to mean cutbacks in staffing or promotional reach. It will pay to investigate outsourcing first as a way of saving money and increasing profits.

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marketing

US Custom Website Builder: Stay Ahead of the Crowd

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US Custom Website Builder

 
Without a professional website in today’s technologically driven world, a company might as well be invisible. A virtual page is now the first stop for almost all potential clients and must be attractive and effective in terms of marketing content and keyword optimization. Keep reading to learn about hiring a custom website builder in the U.S. for your growing business venture.
 

Why Is Custom Design Important?

 
Unique and interesting website design allows for a company to stand out in an increasingly competitive sector. Simple yet eye-catching, user-friendly pages attract attention and leave clients wanting to explore what a company has to offer. Before employing a professional, be sure to conceptualize an end goal and add personal touches that add flare and substance. There is nothing worse than a website that looks like every other and seems as if a robot put it together in a matter of seconds. A website should always be considered a marketing solution and should guarantee a return on investment if the best graphic designer is hired to get the job done.

What to Look for in a Designer

 
Once an idea is formulated, the process of finding a great custom website builder amongst the masses begins. Here is what you should look for when hiring for your business in order to guarantee satisfaction:
  1. The best designers will be registered with an authorial body that ensures quality production. Be weary of any individual or group that does not seem professional or is charging a significant overhead for services.
  2. References and referral availability. Great custom website builders will always be able to provide potential customers with previous clients’ contact information. References help people to gage a better understanding of the style and quality of material produced by the designer.
  3. Look for packaged deals rather than signal pages. Buying in bulk is a wise choice and is more economical in terms of creative website design. Be sure to understand exactly what the builder will be creating and do not be afraid to ask questions during the process.
  4. Great design does not have to break the bank. The best website builders will offer affordable packages that include SEO initiatives and up-to-date information about digital marketing in order to maximize return on investment. Quality designs don’t have to be expensive to be a business growth solution. They just have to be user-friendly and have a product branding ambassador.

How to Get Noticed

 
Here is what you need to know about standout design prior to booking a consultation with a design builder:
  1. A logo should be the central focus. Formulate ideas around the concept of memorable branding. People will return to a website with a fantastic logo and will soon forgot the competition if the layout is clear and easy to navigate.
  2. Design like a consumer. Always put yourself in the shoes of a customer and plan the website accordingly. User-friendly platforms have more human interest when compared to overly complicated or staunch design.
  3. Color is more important than you think. Be sure to choose a warm and inviting shade that most people will find attractive. Remember that just because you like bright orange, that does not mean that most people would enjoy navigating through a bright and bold website. Neutrals are often best as they provide modern sophistication.
A great website could be the solution to slumped marketing campaigns and help a business gain the standing it needs to become more profitable. Find a registered marketing agency and start your custom website design project today!